Kenya is remarked for having brands that are globally recognized. Some of the largest and most influential brands in Kenya started from scratch and now dominating worldwide. The list of the brands is endless but we are going to name the 11 most influential and successful brands in Kenya.
Safaricom is not only recognized in Kenya but also globally. The company is renowned for being the best provider of telecommunication services all over East Africa, Kenya and Central Africa. The company is trusted by Kenyans because of its exceptional services provided for the subscribers. You will find that Safaricom has over 20million subscribers in Kenya who religiously use Safaricom each day.
The firm is profitable and one of the biggest innovations in Kenya that is widely recognized. Safaricom was formed in the year 1997, with Michael Joseph been the CEO. Bob Collymore succeeded him and became the Chief Executive of the company. Safaricom is a multinational telecommunications firm.
Under the brands Safaricom, there are other brands like Mpesa for mobile money transfer, Mshwari for offering loans and many other. In 2017 Safaricom had a net income of ksh 48,444billion making it one of the most profitable firms in Kenya. Safaricom in 2017 was the fourth valuable brand in Africa.
Safaricom’s Mpesa is another top valued brand in Kenya. The Safaricom innovation was ranked as Top 10 most admired brands in Africa. Mpesa growth has been tremendous with over 10 million user’s countrywide.
The brand is trusted by many Kenyans as one of the most reliable financial services providers. In Kenya every day you will find people transacting using Mpesa. There are also diverse branches of Mpesa both in Kenya and in other countries.
Safaricom’s Mpesa has been a leading brand on its own that has been ranked over and over again as one of the best mobile innovations. Mpesa is arguably one of the trusted mobile financial providers in Kenya.
Kenya power is a brand that is widely depended upon by Kenyans. The firm enjoys been dominant in Kenya as the only electricity service provider. Being most trusted and successful brands it has over 5million users all over Kenya.
Equity Bank has been one of the most influential financial service provider in Kenya. The bank has an impressive performance with over 15million users. Networking has made equity bank to standout, as the branches are numerous country wide.
Equity Bank is growing at a higher rate and the progress is very promising. According to social bakers, a social media analytics provider in 2016 Q4 ranking Equity was the world’s fifth most socially devoted financial brand. Equity bank has a diverse network of branches both in Kenya and other African countries.
Citizen TV is recognized for creativity, best platform for advertising and broadcasting. When it comes to programming techniques and organizing of events the national television is incomparable. The key factor for Citizen TV's progress is trust when conveying daily events
Citizen radio have been dominating in Kenya as one of the best broadcasting brands. Citizen radio has maintained its position in the Top twenty leading brands for a long time.
Coca-Cola is a world recognized brand that manufactures carbonated soft drinks. The brand was invented in the 19th century and ended up dominating globally including Kenya as one of the most trusted soft drinks provider.
The Coca-Cola brand has progressed especially through creative advertising. The company has many customers ranging from wholesalers to retailers.
The gambling platform has been influential in Kenya especially to football fans. Sportpesa brand has progressed worldwide as an entertainment and leisure platform. The English premier league has many Kenyans who follow religiously.
The platform enables people to bet and wait for results. Others have won mega awards thanks to this brand Sportpesa. The global betting platform has its grassroots in Kenya where it was first launched. The word Sportpesa is from the combination of ‘sport’ and “pesa” Swahili words which means money.
Sportpesa is one of the innovations that has become Kenya’s pride. The betting platform has a promising future with over 10million users. Sportpesa is the most trusted betting arena in Kenya with a great reputation. Some football match predictors earn some extra coins thanks to the brand Sportpesa.
Aerial washing power brand has gained prowess through massive advertising. The advert on one wash geared towards the brand been most influential washing powder in Kenya.
OMO is one of the oldest laundry powder which was first registered in 1908 in the United Kingdom. In 1953 OMO was then launched in Kenya making it one of the oldest washing powder to be established.
OMO which is an acronym for the word “Old Mother Owl” became one of the most reliable laundry powder in Kenya. Kenyans embraced the innovation that was efficient, fast and better. The brand has been used for ages in Kenya reason based on trust and quality.
Samsung is among the most popular electronic brands ranging from phones, television and many others. When it comes to TV many Kenyans prefer Samsung compared to other brands. Samsung is a firm known to manufacture quality and outstanding electronics in Kenya.